Ivanka Trump is shuttering her eponymous fashion brand.
The daughter of U.S. President Donald Trump has decided to pull the plug on the fashion line that bears her name.
"When we first started this brand, no one could have predicted the success that we would achieve," Trump said in a statement Tuesday.
"After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners."
Launched in 2011, the Ivanka Trump Collection initially saw brisk sales of items like dresses, perfume, handbags and women's shoes.
But in 2016, the president's daughter stepped away from the company and put it into a trust after becoming an official in her father's presidential administration. Her clothing line quickly became a focus of consumer boycotts.
More recently, The Bay in Canada did the same.